Is there validity to comparing in-house work and outsourced work? Of course there is but the more pertinent question is how you make these comparisons. Those who are involved in the Internet niche marketing industry realize a large portion of their success is related to their ability to constantly evaluate their niche markets and determine what is working and what is not working. They examine and test aesthetical details such as font size and colors along with more technical elements such as coding and search engine optimization (SEO) strategies.